Danube Professional MBA Marketing & Sales

Organisation:: Donau-Universität Krems
Ort, Bundesland, Land:: Krems, Lower Austria, Austria
Typ:: Vollzeit und Berufsbegleitend
Certificate:: MBA
Duration:: 4 Semester
Certificate:: MBA
Duration:: 2 Semester

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Programme

Marketing is the core of all business and requires solid knowledge and precision in decision making. The understanding of marketing concepts and the role marketing plays is critical to the success of any organisation.

This program provides you with a comprehensive and high level education and is based on the acquisition of competencies that mark out effective marketing and sales managers. Our MBA delves into the unique problems and challenges of marketing & sales, giving you the tools to formulate and implement successful marketing strategies for your company.

Helga Wannerer, MA
Head of the program

Target audience

Target group:

Managers and
future executives

who want to gain specific knowledge in the area of marketing & sales

Emphases/Curriculum

1 Preparatory Module:
o Basics in Management

6 Core Modules:
MODULE 1:
o Business Statistics
o Financial Reporting
MODULE 2:
o Corporate Finance
o Managerial Economics
MODULE 3:
o Best Practices in Management Science
o Strategic Management
MODULE 4:
o Marketing
o International Financial Environment
MODULE 5:
o Human Resource Management & Leadership
MODULE 6:
o International Business

4 Specialization Modules:
MODULE 1:
o Marketing Research
o Marketing Strategies and Plans
MODULE 2:
o International Marketing
o Brand and Product Management
MODULE 3:
o Sales Force and Key Account Management
o Selling and Negotiating
MODULE 4:
o Integrated Marketing Communications
o Marketing Channels and Distribution

Admission/Entrance requirements
Full-time:		Part-time:
Number of participants max.:	n.a.	Number of participants max.:	n.a.
Number of applicants:	n.a.	Number of applicants:	n.a.

Total fees approx.:	€ 22.850,-

Admission Criteria: Austrian or equivalent foreign university degree (Magister, Bachelor, Master) and minimum 3 years of professional experience and minimum age: 25 years OR Minimum 7 years of professional experience as an equivalent qualification to a university degree and minimum age: 27 years Admission Process (5 Steps): Step 1 - Self-Evaluation Test Step 2 - Interview Step 3 - Application Step 4 - Admission Step 5 - Enrollment

Languages
Language(s) of instruction:	English
Going abroad:	not possible

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Organisation

Danube University Krems was founded in 1994 and teaching started here in 1995 with three courses and 93 students. The university already is the largest provider of postgraduate continuing education in Austria and is now striving to become the leading competence center of academic continuing education in central Europe within the next few years.

Danube University Krems has specialized in postgraduate academic studies and offers exclusive courses in the fields of economics and management, communications, IT and media, medicine and health, law, European integration and public administration, education and cultural sciences as well as of building and ecology.

Being a European model project, Danube University Krems combines high quality in education, research and consulting with excellent customer orientation and service. More than 4,500 students from 80 countries are enrolled in over 150 academic courses.

Study in Krems

Krems is a traditional educational town - with 30 schools and high schools attended by more than 10,000 students. Therefore, Krems’ environment is richly furnished with restaurants, hotels, guest-houses and students’ hostels, as well as leisure-time and cultural facilities. The idyllic environment of the Wachau, its exquisite wines and numerous sports facilities contribute in significant measure to the quality of life of students at the Danube University Krems.

Historic buildings and architecture from the middle-ages in the parts of Krems and Stein show for a meaningful past. The community, already mentioned in 995 as "urbs chremisa", was once the center of salt and wine trading and is one of the oldest towns in the country.

Strolling through the medieval alleyways, tasting wine in closed-down monasteries, relaxing in a café by the street, and amusedly smiling in the museum of caricatures: art and culture can be experienced and lived in Krems. The folk music festival "Glatt & Verkehrt" (Smooth & Traffic), the Lower Austrian Danube Festival, the film program of the Austrian Film Gallery, and the exhibitions at the internationally renowned Art Center Krems are the highlights of the town’s annual event calendar. As a member of the art-mile in Krems, the Danube University of Krems is a regular part of the local art and culture scene.

The Danube University of Krems is an ideal starting point for jogging, cycling, playing squash and tennis, or simply for taking a walk through the vineyards. Oarsmen and swimmers can pursuit their hobbies in the nearby Danube River.