Danube Professional MBA Strategic Management & Organizational Change

Organisation:: Donau-Universität Krems
Ort, Bundesland, Land:: Krems, Lower Austria, Austria
Typ:: Part-time
Certificate:: MBA
Duration:: 4 Semester

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Programme

The rise of globalization, new forms of collaboration, new challenges and opportunities call for more effective and efficient leaders and managers with strategic vision that consists of a well developed leadership skills, strategic decision making and negation skills and knowledge. Organizations must move towards a proactive and strategic approach of 'leading to the future', rather than their existing management paradigm of 'managing the present'. Organizations need leaders who can analyze their competitive environment and develop plans that can be implemented for strategic growth and sustainability.

The Strategic Management Program intends to fill this gap by introducing an innovative and practical framework, approaches to the formulation and implementation of strategic pathways that can adjust as environments and industries change. Through this program, you will learn how to explore the changes occurring in your own industry and assess the strategic position, strategic choices and ways to put your organization’s strategy into action. The main objective of the program is move from existing management paradigms with their emphasis on 'managing the present', to a proactive and strategic approach of 'leading to the future'.

Univ.-Prof. Bouchaib Bahli, Ph.D.
Head of Department

Target audience

This course is adapted for managers and future executives in internationally operating companies.

Emphases/Curriculum

Business Essentials:

Business Basics
Allgemeine Betriebswirtschaftslehre
Bilanz und Gewinn und Verlustrechnung
Kostenrechnung
Einführung in die Volkswirtschaftslehre
Wirtschaftsmathematik- und statistik

Strategic Management/Leading Change
Strategy, Structure and Strategic Thinking
Industry and Environmental Analysis
Strategic toolbox: A Critical Approach
Strategy Development Process
Strategy and Implementation

Managerial Economics & Applied Business Statistics/
Business Ethics & CSR
Market structure and industry analysis
Market growth and failures
Purchasing power and revenues
Usefulness and Limitations of Quantitative Data
Data analysis for Decision Making
Analytical Models
Interaction between companies and main stakeholders
CSR: A New Management Approach
Corporate and Social Welfare

Social Competences & Marketing & Research Methods
Social Skills and Interacting with People
Presentation and Negotiation
Marketing Management
Market Opportunity Analysis & Marketing Plan
Academic Research Methods

Applied Controlling & Corporate Financial Management
Management Accounting
Financial Statement and Ratio Analysis
Analysis of the Cash Flow Statement
Business Plan (Interdisciplinary Project Work)
Capital Structure, Private Equity and Venture Capital
Investment Decision and Financial Risks
Profitability and Cash Flow
Mergers & Acquisitions, MBO and MBI

International Business & Trading Environment (Studienreise)
Global Economy & International Markets
Diversity & Intercultural Management
Study trip (e.g. HongKong

Human Resource Management/Leadership: Art of Science
The Role of Human Resource Management
Recruiting & Personnel Planning
Personnel Development
Successful Leadership styles
Communication, Feedback & Management Challenges
Motivation, Compensation & Benefits

Specialization Modules:

Strategic Management for Organization Design
New organizational forms and design
The logic of strategic analysis, design and implementation
Proactive business and corporate strategies
Gaining and sustaining competitive advantage

Strategy and Change Management
The conditions of change (What are we? Where do we come from?)
The content of change (Where are we going?)
The process of change (How do we get there?)
The actors of change (Whose job is it?)
The effects of change (Are we improving the situation?)
Emerging trends

Strategic Decision Making
Decision making processes under uncertainty
Decision models in turbulent environments
Integrating strategy and decision making
Affects, motivational influences and emotions in decision making

Strategic Thinking
Leading Change
Strategic Vision Tool Box
Strategic Transformation
Strategic Integration
Strategic Implementation

Admission/Entrance requirements
Part-time:
Number of participants max.:	n.a.
Number of applicants:	n.a.

Total fees approx.:	€21.900

Admission Requirements We expect you to have an academic degree or, in exceptional cases, proof of adequate professional qualification; additionally, a very good working knowledge of the English language is required. Rolling Admission Selfevaluation-Test 120 Min. (Englishtest and Multiple Choice Test) and Interview 60 Min. Place: Center for Strategic Management, Danube University Krems, Groundfloor Application Documents: Application Form Letter of Intent EUROPASS CV

Languages
Language(s) of instruction:	English
Going abroad:	nicht möglich

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Organisation

Danube University Krems has specialized in postgraduate academic studies and offers exclusive courses in the fields of economics and management, communications, IT and media, medicine and health, law, European integration and public administration, education and cultural sciences as well as of building and ecology. Being a European model project, Danube University Krems combines high quality in education, research and consulting with excellent customer orientation and service. More than 3,500 students from 50 countries are enrolled in over 150 academic courses.

The majority of the students of Danube University Krems have a university degree. Therefore, the main part of university teaching in Danube University Krems consists of courses which are concluded with an internationally recognized Master’s degree such as Master of Business Administration (MBA), Master of Science (MSc), Master of Arts (MA) or Master of Laws (LL.M.). The range of courses offered here extends from executive MBA, IT consulting, European Union law, solar architecture and music management to health care management, psychotherapy and special fields of dentistry. Danube University Krems also offers a number of short courses and seminars.

Danube University Krems is located in one of Europe’s most beautiful cultural landscapes, the Wachau region along the Danube, which has been named a world cultural heritage site by the UNESCO. A renovated tobacco factory dating back to the onset of the 20th century and new buildings on Campus Krems provide students and educators with an open, innovative, and motivational atmosphere for research and studying. The new campus, which was opened in 2005, provides the region with a new landmark of international acclaim.

Study in Krems

Krems is a traditional educational town - with 30 schools and high schools attended by more than 10,000 students. Therefore, Krems’ environment is richly furnished with restaurants, hotels, guest-houses and students’ hostels, as well as leisure-time and cultural facilities. The idyllic environment of the Wachau, its exquisite wines and numerous sports facilities contribute in significant measure to the quality of life of students at the Danube University Krems.

Historic buildings and architecture from the middle-ages in the parts of Krems and Stein show for a meaningful past. The community, already mentioned in 995 as "urbs chremisa", was once the center of salt and wine trading and is one of the oldest towns in the country.

Strolling through the medieval alleyways, tasting wine in closed-down monasteries, relaxing in a café by the street, and amusedly smiling in the museum of caricatures: art and culture can be experienced and lived in Krems. The folk music festival "Glatt & Verkehrt" (Smooth & Traffic), the Lower Austrian Danube Festival, the film program of the Austrian Film Gallery, and the exhibitions at the internationally renowned Art Center Krems are the highlights of the town’s annual event calendar. As a member of the art-mile in Krems, the Danube University of Krems is a regular part of the local art and culture scene.

The Danube University of Krems is an ideal starting point for jogging, cycling, playing squash and tennis, or simply for taking a walk through the vineyards. Oarsmen and swimmers can pursuit their hobbies in the nearby Danube River.