MBA in New Media and Information Management

Organisation:: MODUL University Vienna
Ort, Bundesland, Land:: Vienna, Vienna, Austria
Typ:: Full-/Part-time
Certificate:: MBA
Duration:: 4 Semester/s
Certificate:: MBA
Duration:: 6 Semester/s

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Programme

This new degree program sharpens the students’ leadership skills by linking proven management methods to new media processes. The curriculum not only covers general business administration and management knowledge from human resources, marketing, finance and project management, but also includes specialized modules on the economic foundations and applications of new media technology.

Students will become familiar with the state-of-the-art in the field, from geospatial and semantic Web technologies to advan- ced user interfaces and visualization techniques, multimedia applications, mobile services, social software, and content management systems.

Interactive seminars address the advantages and limits of new media, and provide the opportunity to discuss best practice models for electronic retailing, electronic publishing and online marketing with leading experts in these disciplines. New forms of virtual communication and collaboration receive particular atten- tion, given their potential to optimize information flows within and across organizations.

Target audience

The MBA in New Media and Information Management is tailored to students of different educational backgrounds who intend to specialize in new media in conjunction with advanced knowledge and information management.

Emphases/Curriculum

Economics of New Media

Electronic Commerce Applications
Telecommunications - Branding, Products and Distribution
Organizational Learning
New Media Business Plans and Intellectual Property Rights

Information Management

Electronic Content Production
Semantic Web Technologies
Information Retrieval and Text Mining

Multimedia Technologies

Visualization Techniques for Management
Multimedia Information Systems
Ubiquitous Computing and Ambient Intelligence

New Media Applications

Interactive Marketing
Online Collaboration, Virtual Communities and Social Net- works
Digital Earth - Environmental New Media Applications

Electives (Select two out of four)

Organizational Learning
Recommendation and Customization
Computer Reservation and Distribution Systems
e-Government

Business Core

Competitive Analysis and Strategy
Data Analysis and Decision Making
Financial Management
Leadership
Ethics and Corporate Social Responsibility
Entrepreneurship and Innovation
Controlling
Financial Reporting
Managerial Economics
Managing People and Teams
Managing Organizations
Marketing Management
Operations Management
Global Markets
Information Systems Management

Admission/Entrance requirements

Total fees approx.:	€ 28.000

Tuition Fee: The tuition fee for the entire Master Program is EUR 28,000.00. The tuition fee does includes study materials. Early Bird Discount: For first installment payments before 31st May there will be a reduction of EUR 1,000.00 from the total tuition fee for the program. This amount will be deducted from the amount owing for the second installment. Admission requirements: Completed Bachelor’s or equivalent degree Two years of professional experience All candidates whose native language is not English and who have not graduated from an undergraduate program conducted in English are required to provide proof of proficiency in the English language by showing that they have passed one of the tests below: TOEFL 570 PBT or 230 CBT or 80 IBT OR IELTS 6.0 (no sub-score under 5.5) OR Cambridge Certificate BEC Higher – Grade A MODUL University Vienna reserves the right to request that individual applicants submit TOEFL or IELTS scores, even if they have attended a secondary school conducted in English, to ensure their English skills meet the expected academic level.

Languages
Language(s) of instruction:	English
Going abroad:	possible

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Organisation

MODUL University Vienna (MU Vienna) is an internationally oriented organization for research and education on tourism, sustainable development, new media technology, and public governance. It was established by the Vienna Economic Chamber of Commerce and approved by the Austrian Accreditation Council in 2007.

MODUL combines a strong academic foundation with a commitment to sustainability and innovation as the key drivers of long-term success. It aims to foster independent and original research and bring the benefits of innovation to the research community and the general public.

MODUL builds upon an international network of partner universities, commercial enterprises and public institutions. Its faculty comprises renowned Austrian and international scholars who have a strong commitment to develop this young organi- zation into a leading research platform in its fields.

Study in Vienna

Vienna - Austria's capital city in the heart of Europe - serves as favorable hub to various other world cities for interesting weekend trips to i.e. Prague, Rome or Paris. It has an inter- national population of 1.7 million people and offers excellent public transportation as well as infrastructure facilities.

Europe's music capital, provides not only cultural and history highlights, but is also a modern, cosmopolitan city. Furthermore, more than 50% of the city is covered with green space, enabling its inhabitants to enjoy a variety of parks, woods and attractive bike paths.

For the second consecutive year, Vienna has been found to be the best city in the world when it comes to quality of living. The capital of Austria has successfully maintained its top-ranking position in the international Mercer study on the quality of living in cities.

MODUL University Vienna
Am Kahlenberg 1
1190 Vienna
Austria

+43 (1) 3203555 - 0

+43 (1) 3203555 - 902

office@modul.ac.at

www.modul.ac.at

Anfahrt / Lageplan

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