Marketing - MA/MBA

Organisation:: Webster University
Ort, Bundesland, Land:: Wien, Vienna, Austria
Typ:: Vollzeit und Berufsbegleitend
Certificate:: MA
Duration:
Certificate:: MBA
Duration:

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Programme

The goal of management is to achieve organizational objectives through the effective utilization of material resources and coordination of people. The Business and Management program provides students with the conceptual knowledge, technical background and people skills to advance their career objectives. An important focus of management is effective decision-making. The Business and Management program helps students identify the expectations, constraints and available choices when making decisions in managerial positions. In today’s global economy, students must cope with change and develop a better understanding of other cultures.

The diversity of the student body at Webster Vienna and the professional background of the international faculty provide the ideal environment to develop the skills to manage complex change. The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

Dr. Arthur Hirsh
Director

Target audience

The Business and Management programs prepare students for international careers in multinational corporations in every branch of business from arts management and the service industries to manufacturing, retailing, and e-commerce. The program puts a strong emphasis on the application of theory to practice through the use of interactive methods of instruction such as case studies, teamwork, and real-world projects. One of the most important outcomes of the program is the ability to work in a team. Another important emphasis is on entrepreneurship and e-commerce. While many graduates find positions in management, others use their entrepreneurial knowledge and skills to start their own companies.

Emphases/Curriculum

The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:

MASTER OF ARTS (MA)

Required courses:

Marketing (Requisite Course)
Marketing Statistics
Marketing Channel Management
Promotional Management
Marketing Management
Marketing Research
International Marketing
Integrated Studies in Marketing
4 Elective courses *

* The student chooses elective courses in this major and/or from the curricula
of other majors)

MASTER OF BUSINESS ADMINISTRATION

Required MBA courses:

Marketing
Organizational Behavior
Finance
Advanced Corporate Finance
Applied Business Statistics
Management Accounting
Operations and Project Management
Managerial Economics
Business Research Analysis
Strategy and Competition

Prerequisites:

Business
Accounting Theory and Practice
Current Economic Analysis

Practical relevance

The internship program gives students practical experience in a real-life setting by placing them on special projects in multinational and local firms. Program participants augment the development of their skills outside the classroom and gain insights that help them in choosing a career. Some recent internships include the following projects:

Body Shop: Evaluate advertising campaigns for the local market
Chrysler Central Europe: Analyze pricing and distribution options
Ericsson Schrack: Assess market opportunities for switchboard systems
Nortel-Kapsch: Conduct market research for a caller identification system
Pin Position: Develop a business plan for golf promotion
Novo-Nordisk: Design a questionnaire for a market survey

Information material

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Organisation

Webster University is an American University with a global perspective. Through our international network of campuses, students have the opportunity to study in the U.S., Europe and Asia. The language of instruction is English in all locations, but students also have the opportunity to also learn the language of the country they are studying in. For over 25 years, Webster’s Vienna campus has been providing a high standard of education in Austria, giving students from all over the world the opportunity to experience the benefits of an American education. It is an education with an international focus, with students from over 60 different countries, and faculty from 20 countries.

Our goal is to give students a personalized educational experience, with maximum class sizes of 25 and individual academic advising each term. Webster Vienna is accredited in the U.S. by the Higher Learning Commission (HLC), and in Austria by the Bundesministerium für Bildung, Wissenschaft und Kultur (bm:bwk) and the Foundation for International Business Administration Accreditation (FIBAA). Webster's Vienna campus is on the banks of the Danube River in Vienna's 22nd district, not far from the Vienna International Center (headquarters for the UN and its agencies). Campus facilities include classrooms, four computer labs with Mac and PC workstations, a library with online access to Webster’s main library in St. Louis, conference facilities, an art gallery, a bookstore, student lounge and an American-style restaurant. Webster is well served by public transport and is only 20 minutes from the city center.

Study in Wien

Wien ist anders - verspricht der Slogan der Stadt Wien. Die Donaumetropole mit ihrer langen Geschichte bietet Studenten ein abwechslungsreiches Leben. Lokale, In-Treffs, Kinos, Theater, Opernhäuser, Kleinbühnen, Museen, Sport- und Freizeit- möglichkeiten sind so zahlreich, dass sie hier nicht aufgezählt werden können. Wien zählt zu einer der saubersten und sichersten Städte der Welt und rangiert im Bereich Lebensqualität unter den Top 10. Wien - die Donaumetropole mitten im Wienerwald. Infos über Wien auf: http://www.wien.at

Webster University
Berchtoldgasse 1
1220 Wien
Austria

+43 1 269 9293 0

+ 43 1 269 9293 13

info@webster.ac.at

www.webster.ac.at

Anfahrt / Lageplan

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