Professional MBA Marketing & Sales

Organisation:: WU Executive Academy
Ort, Bundesland, Land:: Vienna, Vienna, Austria
Typ:: Part-time
Certificate:: MBA
Duration:: 3 Semester/s

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Programme

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The interaction between top-notch faculty, industry experts and participants, with their unique professional backgrounds, provides the ideal basis for learning at all levels and enhancement of leadership skills.

In the course of the part-time Professional MBA with specialization options, participants gain profound insights into core business subjects and a specific field or industry.

During the program, participants master the “Business Core” focusing on core business and management knowledge, techniques and leadership, while ensuring a maximum flexibility to foster their individual needs and ambitions during the “Specialization” modules.

ao.Univ.Prof. Dr. Barbara Stöttinger
Academic Director

Target audience

Executives with a successful career in marketing and/or sales who see the MBA as a further step in professionalizing and updating their knowledge and skills
High potentials who have developed a successful career in other areas but see their future in marketing and sales and seek a profound functional specialization
Entrepreneurs who want to promote their business with the help of state-of-the-art marketing and sales know-how

Emphases/Curriculum

Business Core:

Managing People
Managing Organizations
Competitive Analysis and Strategy
Data Analysis and Decision Making
Financial Reporting
Financial Management
Operations Management
Controlling
Marketing Management
Global Markets
Information Systems Management
Managerial Economics
Entrepreneurship and Innovation
Leadership
Ethics and Corporate Social Responsibility

Specialization:

Managing your Brands and Communication
Managing your Marketing Financials
Managing your Customer Relations
Managing your Channels
Managing your Personal Selling Performance
Marketing & Sales Lab

Master Thesis

Duration of the program: 18 months plus master thesis, blocked modules

Admission/Entrance requirements

Total fees approx.:	€ 27.500

Application requirements: To apply for the Professional MBA, you must meet the following requirements: Undergraduate degree, equivalent to a bachelor degree Minimum of three years of relevant work experience Proficiency of written and spoken English Completed application forms Curriculum Vitae Two letters of recommendation Each Professional MBA participant is expected to have a personal computer and be familiar with MS Office software. Admission Criteria: Solid career progression Management and leadership skills Ability to commit to a challenging program Interpersonal and communication skills A clear career vision Ambition and drive The structure of the program and close collaboration in study groups encourages long-lasting business contacts and friendships. Application Deadline: Since the program often fills to capacity, please submit your application as soon as possible. Qualified applicants are admitted on a rolling basis. Application deadline is June 30. A non-refundable deposit of €1.000,– is requested upon admission to reserve a seat in the program. The rest of the tuition is due at the start of the program. Start of the program: Fall, annually

Languages
Language(s) of instruction:	English
Going abroad:	not possible

Information material

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Organisation

Exclusive Learning Environment
Most modules of our MBA programs take place at the historical halls of Palais Schönborn. Located at the very center of Vienna, it is only 30 minutes away from the Vienna International Airport and meets the highest international standards of executive education requirements. Palais Schönborn provides state-of-the-art technology, combining modern didactic design with a unique historical atmosphere. Moreover, Palais Schönborn is home to the Museum of Young Art (MOYA), the first museum exclusively dedicated to Young Art.

Study in Vienna

Vienna, the historical capital of the Habsburg monarchy for over six centuries, is a vibrant and exciting place to live and study and is an impressive repository of culture and heritage. According to the Economist, it is the third most livable city in the world due to its exceptional safety records, education quality, recreation possibilities and political-economic stability.

Vienna offers a perfect blend of imperial traditions, nostalgic charm and stunning modern architecture. A walk along the Ringstrasse boulevard with its splendid buildings and historical palaces is an indescribable experience. Vienna is home to one of the world’s leading opera houses and is internationally acclaimed for its cultural and social events such as the New Year's Concert of the Vienna Philharmonics and numerous balls. After visiting some of Europe’s finest museums, traditional cafés are a good place to relax and experience the typical Viennese charm.