MBA with a major in Tourism Management

MODUL University Vienna
City, Region, Country:
Vienna, Vienna, Austria

Master MBA

4 Semester/s
Master MBA
6 Semester/s
Master MBA
0 Semester/s
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Master MBA, MBA with a major in Tourism Management - Das Studium

Master Programme MBA with a major in Tourism Management

The MBA with a major in Tourism Management offers a unique experience for students who want to combine traditional business subjects with understanding and training in contemporary practices in tourism and hospitality planning, marketing and management. This specialization is suitable for students who are aspiring to a leadership role in tourism or who want to start up their own business in this fascinating industry. The program requires a minimum of three years of professional experience. All courses are taught in English.

The program

This is an internationally focused two-year program with a strong focus on strategic planning, marketing and management of tourism businesses and organizations. Graduates can expect to succeed in planning, securing financing, marketing, negotiating with government authorities, developing policies, improving tax regimes, and sustaining an environment conducive to tourism development. Past experience has shown that while many of our graduates continue contributing to the effectiveness of existing organizations, many others are becoming entrepreneurs. The principle educational goal is to enable all graduates to contribute to efforts aimed at im-proving the social, economic and cultural benefits that the leisure, tourism, and hospitality sectors can bring local population. The study program conveys information about topics including the main theories and practices of tourism. It introduces participants to the complexity of tourism planning, provides perspectives on tourism, global trends and issues, the tourism value chain, development theory (Including land use, transportation, infrastructure, site selection, site design), and impact analysis. The study of tourist consumer behavior, including trends in market segments and source markets, is another important part of the studies. Practical training in forecasting and survey design and its analysis is provided by world-class faculty in tourism research. Economics and the finance of tourism planning include topics like real estate development, state and local finance, role of incentives, taxes, etc. The pros and cons of modern technologies for tourism planning and development are discussed within the context of e-tourism. The study program conveys theoretical knowledge about economic, social, and political behavior with practical skills in management, leadership, innovation, and analysis. An inter-national faculty that combines years of research within their respective areas of expertise with professional experience in management or consulting provides students with understanding not only of current best-practice but also insights into emerging practice. Graduates will leave the program with a firm foundation for lifelong professional learning in order to continue to advance their careers.

Program structure

The MBA program offers courses on a monthly basis throughout the entire academic year starting in October thru September. Each course involves 2-3 days of interactive seminars led by internationally recognized scholars who convey their expertise and encourage participation through a variety of innovative teaching methods. The schedule is convenient for working professionals with blocked courses taking place on 4-5 consecutive weekdays and weekend-days. MBA students who finish all required courses in the first 12 months of the program can complete their degree in 18 months, with 4 months dedicated entirely to writing the master’s thesis. An extended format also gives participants the option to increase their study time to 24 months, allowing even more scheduling flexibility and additional time to work on an independent, applied research project that becomes the master’s thesis.

Target audience

Graduates of the MBA in Tourism Management program are entitled to establish and operate a business in the hotel and restaurant industry. Graduates are also entitled to establish and operate a travel agency if they have at least one year of work experience in the tourism industry after graduation.

Target Group:

The MBA is a postgraduate program designed especially for people wanting to further their career in the field of Tourism Management or aspiring to a leadership role in the industry.

Professionals working in the tourism and leisure industry with an undergraduate degree and 3 years' work experience.
Master MBA, MBA with a major in Tourism Management - Target audience
Master MBA, MBA with a major in Tourism Management - Emphases/Curriculum


Core courses

The business core focuses on fundamental business knowledge, management techniques and leadership strategies.
Core business courses include accounting, financial management, leadership, managing organizations, managing people, and innovation and entrepreneurship. Tourism focused enrichment courses include Consumer Behavior and Psychology in Tourism and Leisure, Tourism Information Systems, Strategic Marketing for Desti-nation Marketing Organizations, and Tourism Services Production.

Enrichment courses

Examples of enrichment courses in the tourism specialization are Cross Sectional Knowledge in the Meetings Industry, Real Estate Planning and Valuation, Strategic City Marketing, and Sustainable Destination Development, among others.

Admission/Entrance requirements

Number of participants max.: 30  
Number of applicants: n.a.  
Total fees approx.: € 25.000,-  
Tuition fee:

The tuition fee for the entire Master Program is EUR 25,000.00. The tuition fee includes study material. Travel expenses and accommodation are not included in the tuition fee.

Early Bird Discount:

If the student pays the first instalment before 31st May, then a reduction of EUR 1,000.00 will be granted for the total study fee for the program.

Admision criteria:

  • Proof of an undergraduate degree of a minimum of three years (incl. transcripts)

  • Minimum of three years professional experience

  • CV and motivation letter

  • Two letters of recommendation or a list of publications

  • Proof of proficiency in the English language: TOEFL (570 Paper-Based Test or 230 Computer-Based Test or 88 Internet-Based Test) OR IELTS (band score 6.5: no sub-score below 6.0) OR Cambridge Certificate (Certificate in Advanced English)

  • Program Start: rolling intake from October until February


Language(s) of instruction: English
Going abroad: possible

Information material

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MODUL University Vienna (MU Vienna) is an internationally oriented organization for research and education on tourism, sustainable development, new media technology, and public governance. It was established by the Vienna Economic Chamber of Commerce and approved by the Austrian Accreditation Council in 2007.

MODUL combines a strong academic foundation with a commitment to sustainability and innovation as the key drivers of long-term success. It aims to foster independent and original research and bring the benefits of innovation to the research community and the general public.

MODUL builds upon an international network of partner universities, commercial enterprises and public institutions. Its faculty comprises renowned Austrian and international scholars who have a strong commitment to develop this young organi- zation into a leading research platform in its fields.
Master MBA, MBA with a major in Tourism Management - Organisation
Master MBA, Studying in Vienna

Studying in Vienna

Vienna - Austria's capital city in the heart of Europe - serves as favorable hub to various other world cities for interesting weekend trips to i.e. Prague, Rome or Paris. It has an inter- national population of 1.7 million people and offers excellent public transportation as well as infrastructure facilities.

Europe's music capital, provides not only cultural and history highlights, but is also a modern, cosmopolitan city. Furthermore, more than 50% of the city is covered with green space, enabling its inhabitants to enjoy a variety of parks, woods and attractive bike paths.

For the second consecutive year, Vienna has been found to be the best city in the world when it comes to quality of living. The capital of Austria has successfully maintained its top-ranking position in the international Mercer study on the quality of living in cities.

Course guidance/Information

Admissions Services
+43 (1) 320 35 55-202
MODUL University Vienna
Am Kahlenberg 1
1190 Vienna
+43 (1) 3203555-202
+43 (1) 3203555 - 902
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